Digitalisierung: Revolution für die Retailbranche – Erfolgsfaktoren!

Der Einzelhandel hat durch den digitalen Wandel wohl die größten Veränderungen der letzten Jahre vorzuweisen. Viele Unternehmen sehen dabei den Onlinehandel als großen Feind des stationären Handels. Hier gilt es – „klotzen statt kleckern“!

Wir müssen die Veränderung als Chance sehen und zeigen Euch hier, was wir von den Big Playern der Branche lernen können.



Dear readers, our team at Moysig retail design dedicates its work here to the subject of the future of the sale and design in all facets of the topic. We filter for you topics, messages, articles, lectures, news & trends which we research ourselves or which are suggested to us by work colleagues, partners or customers. At the same time we continue to set the focus on good explanations or definitions. Since the variety of subjects can be very large, we have focused here on the alleged BIG FIVE. Please write us if you have interesting topics or questions.

Please understand that we publish the articles listed in the original language.


What is retail design?

Retail design is a specific creative and commercial discipline that combines the specialties architecture, interior design, communication and graphic design. The high demands of retail space serves the primary purpose of the sell-off of products. Therefore it is important to create a pleasant and emotional shopping experience. The challenge is to present the products to fit and reach the potential customers and to allow for a long dwelling time. The POS as a storyteller! No other sales and communication channel allows for such intensive customer approach, through all five senses, as the POS. Emotional, creative concepts with variable interior design ideas and new tactics to digital transformation are connected.

Retail design is a combination of communication, corporate design, marketing and spatial design with retail design, store design, visual merchandising, scenography, e-commerce and digital signage. User behavior in the various sectors must be reviewed to detect the focus with respect to future challenges, relating to Design, Communications and Marketing.