Life is a beach. At least it feels as such when the lovingly designed retro style tour bus of Adenauer & Co anchors in the center of German metropolitan areas. With the German Beach House Company a fresh breeze enters the fashion world from north-northwest.

Anyway, many inland cities from Hamburg to Kitzbühl are already seriously excited by Adenauer & Co. In order to make this maritime brand more popular in the country, whose products are manufactured exclusively in Europe, Moysig rebuilt a ’50s Mercedes truck to promote the naval products.

Beach house feeling on the road: 15 square meters of retail space, bleached planks, cozy rugs, surfboards and fresh blue tones awaken a longing for the sea. No wonder that Adenauer surfs the wave of success with this pop-up concept. Make headway for an exceptional brand experience!