Airfield’s store system needed to be more exclusive but also more inviting. We gave the brand a framework that makes people want luxuries. Detail is important for Airfield customers. They appreciate material and quality. Quality fabrics, unusual wallpapers and carpets create a luxurious ambience. Eye catchers, such as the unusual pendant lamps draw a contrast to the classic design of the furnishings and lend the store more suspense. We are emphasising both of the brand’s aspects with this: the affectionate playfulness and the timeless elegance.