ASICS is a trend-setting brand for running shoes. The company presented itself forward-pressing at the annual meeting of all European sales representatives in Berlin > GTM SS17. The monumental location of the Berlin power plant phenomenally transported the company’s innovative spirit. Moysigs creative team planned and organized an event that went far beyond the ordinary in every way.
While the approximately 30-meter-high halls were illuminated with spectacular light sculptures and charged the room was atmospherically, an assortment of event rooms and LED walls told the story of success of the product, from the very first shoe to the achievements of the present and future.
The entire event was accompanied by brand-affiliated live acts. Graffiti sprayers, tennis matches and tennis lessons completed the branding experience, which reached its goal in full sprint: enthusiasm for asics.