The final journey is into the light, people say. For an industry which usually operates behind closed doors, in the age of the internet the journey is now instinctively into the light of the public. And with good reason, because why should those left behind not learn about the variety of funeral possibilities on their PC. The website, conceived and designed by moysig for the undertaker Beck, shows how the balancing act between the demands of modern communication and maintaining reverence can be successful.
The completely tasteful and serious corporate design avoids any kind of loud elements. The high-quality photography stands out as full of life and dignity within a subtle framework. Everyone who visits the website intuitively understands the designer’s great success: Which was to change our notion of undertakers, without affecting the sentimentality of the bereaved