The name says it all. The customer feels the love of glasses as soon as they enter the unusual (in the best sense of the word) optician store in the centre of Bielefeld. The bar, designed with love, gives off an unmistakeable signal: Come in, have a look around, you’re very welcome! Appointments take place in a relaxed sofa atmosphere and typographic design elements, which play with stylised sight test symbols, are more reminiscent of a gallery.

The whole design is geared towards simplicity, and is a comfortable contrast to the objectiveness of conventional optician stores. The modern, purist furnishings, the subtle shades of black and grey sit pleasantly in the background and lead the eye to a carefully-selected range. However, in the refraction room, the focus is quite deliberately on modern Zeiss precision technology. Grey and white areas and the teal-coloured carpet emphasise the Zeiss-certified optician team’s skills and experience.

With Brillenliebe, moysig succeeded together with the Brillenliebe team in designing a caring store concept that has not been seen before in this way, but people would like to see more of.