bugatti is staging the “European” attitude towards life in the new store concept and it comes across noticeably in the design of the fair stall. On the go and still at home – the modern, open and free Europe forms the cultural basis for the skilled staging of the “bugatti” brand on all levels. The fair stall design tells the story of contrasting nations with key elements from the stores. The tiled bar invites visitors to stay for longer and is also an adaptation of the business table from the store. Large decorative cubes display the current collection and indicate the shooting location of the campaigns.