FC Bayern is offering its fans from all across the world a new “Dahoam” and at Moysig, we have transferred the emotions of football into the new fan shop. World-class teamwork! Säbenerstraße in Munich has a new highlight for fans. Fans can now experience the club’s atmosphere outside of the stadium at every level. The new fan shop presents the southern star in a modern way and reflects on the strong emotional aspect of football. Original seating from the Allianz Arena or quotes from the club’s history. Glowing blue and white, the club’s colours, pulsate like the heart of FC Bayern. A direct digital address from “your players” gives the fans a signal – YOU are one of us! As they say in Bavaria – “Mia san mia”.