An idea takes shape when it has a name and a visualisation. That is also the case with the Living Lab, whose Logo we had the opportunity of designing. The succinct design makes it clear at first glance what it’s about: Connection, cooperation, experiment. The living lab is planned as an interface between industry and universities, as a campus where makers and theorists can cross paths, to construct the digital business world 4.0.
We support the project because we believe in the future of connected thinking. The Living Lab will be an inspiring environment, where the limitations of “business as usual” will be resolved, in favour of a more productive openness for results.