It’s seldom possible to carry out a showroom with such exciting architecture, than in Labels 2 in Berlin. Curved concrete arches, industrial flooring, plenty of light, the building technology is visible – the decision was clear from the very beginning: We can’t compete with this architecture. There are not really any product stands. Instead, we hung the fashion items onto metal chains in flowing wave forms, and we’re continuing the shape of the window arches. Even the white meeting table and the Eames aluminium chairs polish off the space’s effect with their modest elegance.