Good software is extremely useful, but unless you’re a computer or IT enthusiast, it’s quite a dry subject. All the more reason to keep the corporate design fresh and lively. Especially when it has an open and honest team behind it, like at SP Data, one of the leading software providers for Human Resources Management in Germany.
The logo has been tidied up, and appears more structured and reliable – after all, people are expecting these as advantages of first-class software. Its typography is clear and modern, and the design gives the impression: These people are experts, who will make it as simple as possible for me, the customer, to organise my work. The colour combination orange, blue and white also contributes to this. Likeable, friendly, helpful – these qualities are extremely important in a personnel environment and they are a common theme through all the aspects from the claim development right through to office equipment made by moysig