Tamaris is the most well-known shoe brand in Europe. A promise of quality to cosmopolitan and fashion-conscious women. We translated this promise together with an inter-disciplinary team from Wortmann KG into a brand new brand experience, the “Tamaris store concept 2.0”. The question was: How can we take the vision “We take women into different worlds again and again” and make it an experience at the Point Of Sale? The initial design thinking workshop was the result of a store check with the client in London. Immediately afterwards we extended all inspiring impressions from the lifestyle metropolis and analysed all of the store concept’s requirements. Everyone involved was inspired by how clearly the solution crystallised during this process.

In the sense of the vision “different worlds again and again”, differently designed experience areas invite you to discover new, surprising Tamaris-themed worlds again and again. The design concept offers the framework for the surprising presentation of varying looks and themes. Combinations of shoes, bags and scarves, different shoes for a theme, variety and range make sure that the experience-orientated customer is guaranteed not turn on her heals in the new Tamaris store.