Schwellenangst abbauen im Storedesign

Ein Interview im Vitra Magazin mit dem Architekten Jo Nagasaka aus Tokio. Er möchte mit einem neuen Ansatz des Storedesigns Schwellenängste abbauen. Schlichtheit und Ehrlichkeit versus Opulenz und Protz.

Es geht darum Kunden Räume anzubieten, in denen er sich frei bewegen und umschauen kann. Ladendesign kann Rückzugsräume bieten in denen der Kunde sich ohne Überbetreuung umschauen kann. Läden müssen Hemmschwellen abbauen und nicht aufbauen.

Lesen Sie hier das ganze Interview.







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What is retail design?

Retail design is a specific creative and commercial discipline that combines the specialties architecture, interior design, communication and graphic design. The high demands of retail space serves the primary purpose of the sell-off of products. Therefore it is important to create a pleasant and emotional shopping experience. The challenge is to present the products to fit and reach the potential customers and to allow for a long dwelling time. The POS as a storyteller! No other sales and communication channel allows for such intensive customer approach, through all five senses, as the POS. Emotional, creative concepts with variable interior design ideas and new tactics to digital transformation are connected.

Retail design is a combination of communication, corporate design, marketing and spatial design with retail design, store design, visual merchandising, scenography, e-commerce and digital signage. User behavior in the various sectors must be reviewed to detect the focus with respect to future challenges, relating to Design, Communications and Marketing.